A new era in boutique shopping

Published 7:00 am Friday, March 13, 2015

I’ve recently discovered the designer Rebecca Minkoff. Of course, most of her items I have to purchase online because they are not sold in the surrounding areas.
She designs handbags, shoes, accessories and clothing.
Minkoff opened two boutiques in New York and San Francisco last November that are sure to spark a new trend in the boutique world.
Minkoff utilizes many of the technological advances we use on a daily basis.
According to the Wall Street Journal, each store will feature an oversized touch screen. Customers can scan through merchandise and request items to try on. Shoppers will receive a text message when a fitting room is available. Once inside the fitting room, customers can utilize a touch screen mirror to request another item or ask for assistance.
Product tags are equipped with radio-frequency identification technology which tracks the items customers try on and provides a real-time view of inventory, the article states. Customer service representatives utilize iPads to assist patrons and check them out anywhere in the store.
How many times do we go to stores and try on outfits, but can’t remember which one? This new technology saves your information for future use so you don’t forget what you tried on during a previous visit.
It also saves you from sticking your head out of the dressing room to ask for another size or help from the attendants. You just touch the screen.
It would be a real treat to see this up close and personal. Not only do I hope I get to visit these two locations one day, but I also hope that this technology comes to south Mississippi and the surrounding areas very soon.

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